Persona

16 Personalities

3 Persona Types: Lightweight, Qualitative, and Statistical

About Face: The Essentials of Interaction Design

Avoiding Bullshit Personas: A Case Study

Bot Persona Canvas

Communicating Design: Developing Web Site Documentation for Design and Planning

Jobs-to-Be-Done versus Personas

Mapeamento de experiências

Personas Make Users Memorable for Product Team Members

Personas vs. Archetypes

SXSW - lynda.com personas trailer (clip)

Using Proto-Personas for Executive Alignment